As the state’s destination marketing organization, VISIT FLORIDA provides significant value to the industry to serve as the thought leader which elevates the ability of tourism industry leaders to drive change and serve Florida’s visitors. The annual Florida Governor’s Conference on Tourism (GC26) is the premier educational conference for the Florida tourism industry. This event brings together tourism industry professionals, advertising agencies, travel experts and state leaders to explore the latest trends and opportunities for the industry. GC26 gives attendees the opportunity to continue both professional and personal development by featuring dozens of specialized speakers both on the main stage as well as in breakout sessions. With 9+ hours of dedicated networking opportunities for attendees, GC26 is sure to provide ample time for new connections and potential business opportunities.